- opinion advertising
- рекл. реклама мнения [точки зрения\]* (сообщение, выражающее определенную позицию по конкретному политическому или социальному вопросу)See:
Англо-русский экономический словарь.
opinion advertising
Смотреть что такое "opinion advertising" в других словарях:
Opinion leadership — is a concept that arises out of the theory of two step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. This theory is one of several models that try to explain the diffusion of innovations, ideas, or commercial products. The… … Wikipedia
Opinion Leader Research (company) — Opinion Leader is a market research company based in the United Kingdom that uses a range of qualitative, deliberative and quantitative methods. The company was founded in 1992, and in 1998 Opinion Leader became part of Chime Communications plc,… … Wikipedia
Opinion polling in the Canadian federal election, 2006 — Compiled polling/vote chart indicating levels of party support up to the 39th Canadian federal election. From the end of 2005, the shift in support from the Liberals to the Conservatives is evident. Opinion polling in the Canadian federal… … Wikipedia
Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… … Wikipedia
On Line Opinion — is an electronic opinion journal, founded in 1999 by political commentator and strategist Graham Edward Young, a former president of the Queensland branch of the Liberal Party of Australia, and edited by Susan Prior. OLO is based in Brisbane,… … Wikipedia
National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website http://www.NARCpartners.org … Wikipedia
Semantic advertising — applies semantic technologies to online advertising solutions. The function of semantic advertising technology is to semantically analyze every web page in order to properly understand and classify the meaning of a web page and accordingly ensure … Wikipedia
public opinion — the collective opinion of many people on some issue, problem, etc., esp. as a guide to action, decision, or the like. [1560 70] * * * Introduction an aggregate of the individual views, attitudes, and beliefs about a particular topic,… … Universalium
Public opinion — For other uses, see Public opinion (disambiguation). Public opinion is the aggregate of individual attitudes or beliefs held by the adult population. Public opinion can also be defined as the complex collection of opinions of many different… … Wikipedia
Location based advertising — (LBA) Location based advertising (LBA) is a new form of marketing communication that uses location tracking technology in mobile networks to target consumers with location specific advertising on their mobile devices. As Bruner Kumar (2007)… … Wikipedia
institutional advertising — ➔ advertising * * * institutional advertising UK US noun [U] ► MARKETING the advertising of an organization, company, or type of product so that people have a positive opinion of it, rather than the advertising of a particular product or service … Financial and business terms
